Emirates debuted its first new signature livery Boeing 777 at Dublin Airport on Wednesday 10 May, A6-ENV Boeing 777-31H(ER) msn 41368,operated lunchtime service UAE161/2, pictured above departing Dublin’s new runway 28R. The aircraft has operated extensively throughout its network since re-enter to service on 4 May to Accra ,Abidjan, Amsterdam, Budapest, Delhi , Dublin, Entebbe, Istanbul, Kolkata, Nairobi and Stockholm Arlanda.
In this latest design, the UAE flag on the Emirates tailfin is much more dynamic and flowing with a 3D effect artwork, and the wingtips have been painted red with the Emirates logo in Arabic calligraphy “popping” out in reverse white. On board passengers with a window view will see the UAE flag colours painted on the wingtips facing the fuselage.
The signature gold “Emirates” lettering across the main body in English and Arabic is also bolder, and 32.5% larger. On the aircraft belly, Emirates has retained its iconic red branding which it introduced in 2005. The website URL “Emirates.com” has been dropped from the design.
Emirates Airlines President Sir Tim Clark said “Aircraft livery is the most instantly recognisable brand real estate for any airline. It’s a visual representation of our unique identity, something we wear proudly, and display in all the cities we fly to around the world. We’re refreshing our livery to keep it modern, without losing the key elements of our identity such as the UAE flag on our tailfin and the Arabic calligraphy.”
The new livery will be gradually applied across the rest of the existing Emirates fleet with 24 aircraft, including 17 Boeing 777s, expected to sport the refreshed livery by the end of 2023. All new Emirates aircraft, from the first Airbus A350 entering the fleet in August 2024 will be delivered in this new livery.
Image Credit: Elevationair
Irish Aviation Research Institute © 13 May 2023 All Rights Reserved
