Emirates unveiled a new collaboration with Sligo based Irish luxury brand Voya renowned for spearheading organic luxury, to enhance passenger experience, on-board flights in First and Business Class.
The product features on 400 flights each day across the network, Emirates will commission hundreds of thousands of 50ml bottles of the new VOYA Eau de Toilette fragrances every year.
VOYA founder, Kira Walton said “Honeysuckle is often found on coastal cliffs in Ireland – along with being a beautiful plant it’s one synonymous with my childhood. It was important for me to pair this with fresh citrus notes like Orange, Basil and Vetiver, balanced with woody notes like Cedarwood and Gurjun Balsam. The fragrance is unashamedly sweet but uplifting, a perfect travel companion.”
The bespoke Eau de Toilette fragrances that encapsulate sophistication and understated luxury. The calming, nature-based fragrances have been thoughtfully curated exclusively for Emirates, celebrated as the first ever Eau de Toilette fragrances in VOYA’s bestselling product range.
To develop the signature scents, Emirates and VOYA examined international and industry trends, to develop scents representative of both brands. Inspired by the global nature of Emirates, catering to customers from around the world, the natural essential oils used in the scents are derived from a myriad of destinations and the design of the bottle is inspired by the ultimate travel image the sunset over the ocean.
The VOYA range available to Emirates clients includes shampoo, conditioner, body wash, cleanser, body moisturiser, hand wash, soap, and hand cream, available in the signature A380 Onboard Shower Spa, as well as in the complimentary showers in Emirates’ luxury airport lounges.
Image Credit: Emirates
Irish Aviation Research Institute © 6 September 2024 All Rights Reserved
