Shannon based InflightFlix International Ltd announced an major inflight entertainment (IFE) destination content deal with Aer Lingus. This agreement follows an initial partnership from 2018 where InflightFlix produced Wild Atlantic Way and Dublin video guides for Aer Lingus.
InflightFlix will promote 500 reasons to visit Ireland listing 10 reasons to visit each of the 32 counties and 50 things to do, and places to stay and shop in each of the cities of Dublin, Belfast, Cork and Galway.
According to InflightFlix, 200 small Irish tourism businesses have previously signed up. The new affordable platform provides access to airline inflight entertainment systems, which were previously unattainable on smaller budgets.
This summer Aer Lingus has a record number of 2.25 million seats on sale to North America in Summer 2023 operating 15 routes, , making it its largest North American summer schedule to date.
InflightFlix CEO, Martin O’Regan, said “This is a unique opportunity for 10 tourism businesses in each county to get in front of North American passengers pre arrival at an affordable price. Previously inflight advertising was only affordable by the big brands with international advertising budgets, now small Irish companies in every county can promote their experience at a fraction of the cost”.
Aer Lingus Head of Customer Experience Marc Giles, said ‘’We are passionate about providing a world class inflight entertainment experience for our Aer Lingus customers. The InflightFlix destination video guides provide high quality, informative and relevant destination content to our customers travelling on our transatlantic network. We’re delighted to renew our contract with InflightFlix and entertain our transatlantic customers with destination video guides to Ireland, UK, USA and Barbados. The video guides greatly enhance our in-flight entertainment which already includes endless hours of the latest movie releases, TV boxsets, games and music.’’
InflightFlix, based in Shannon produces premium destination video guides for airline in-flight entertainment systems, to inspire and enhance the passenger experience with 100 reasons to visit each destination on the network and to convert destination content costs to revenue, also Tourism Boards to target people globally with air access on flights between competing destinations and showcase 100 reasons to book a flight to their destination, and Visitor Experiences to reach a global audience at an affordable price. InflightFlix has been a member of APEX, the Airline Passenger Experience Association since 2018.
Image Credit: Press22/Travelmedia.ie
Irish Aviation Research Institute © 14 January 2023 All Rights Reserved
